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The Benefits of Artificial Intelligence for the Real Estate

The Benefits of Artificial Intelligence (I.A) for the Real Estate Market

The Benefits of Artificial Intelligence (I.A) for the Real Estate Market

Artificial intelligence (AI) is transforming industries across the board, and the real estate market is no exception. With the ability to analyze vast amounts of data and make predictions based on that data, AI is revolutionizing the way real estate professionals do business. In this article, we’ll explore some of the benefits of AI for the real estate market.

  1. More Accurate Property Valuations

One of the most significant benefits of AI in real estate is its ability to provide more accurate property valuations. Traditionally, property valuations have been done by human appraisers who rely on comparable sales data to determine the value of a property. However, AI algorithms can analyze a much larger dataset, including market trends, property features, and location data, to provide more accurate valuations.

  1. Faster Property Searches

AI-powered property search engines can analyze a buyer’s preferences and match them with suitable properties in a matter of seconds. This saves real estate agents and buyers time and effort in finding the right properties, and ensures that buyers are presented with the most relevant options.

  1. Improved Customer Service

AI-powered chatbots and virtual assistants can provide round-the-clock customer service to potential buyers and sellers. This allows real estate agents to focus on other aspects of their work, while ensuring that customers can get their questions answered at any time of day.

  1. Predictive Analytics

AI algorithms can analyze market trends, consumer behavior, and other data to provide real estate professionals with predictive analytics. This can help agents to identify emerging trends and adjust their strategies accordingly, as well as to anticipate changes in the market.

  1. Personalized Marketing

AI algorithms can analyze data on a potential buyer’s behavior, preferences, and past purchases to provide personalized marketing recommendations. This can help real estate agents to create more effective marketing campaigns that are tailored to the specific needs and interests of their target audience.

  1. Improved Property Management

AI can also be used to improve property management, by providing real-time monitoring of maintenance issues, energy usage, and other aspects of property management. This can help property managers to identify potential issues before they become major problems, and to optimize energy usage to reduce costs and improve efficiency.

In conclusion, AI is transforming the real estate market in numerous ways, from more accurate property valuations to faster property searches and improved customer service. As AI technology continues to evolve, we can expect to see even more innovations in the real estate industry, making it easier and more efficient for buyers, sellers, and agents alike.

Let me know if you have any other questions or if there’s anything else I can help you with!

How to Manage Social Media Effectively
How to Manage Social Media Effectively

How to Manage Social Media Effectively?

How to Manage Social Media Effectively

Learn how to manage social media effectively with our expert tips. Create a content strategy, know your audience, use social media management tools, and monitor data to optimize your social media presence. Boost your online presence and achieve your marketing goals.

Social media management can be a daunting task, especially for businesses that are just starting. Here are some tips for managing social media effectively:

Set Goals and Objectives

Before starting, businesses should set clear goals and objectives for their social media presence. This will help them focus their efforts and measure their success.

Know Your Audience

Businesses should have a clear understanding of their target audience’s behavior, preferences, and interests. This will help them create relevant and engaging content that resonates with their audience.

Create a Content Strategy

Businesses should create a content strategy that outlines the type of content they will create, how often they will post, and on which platforms. This will help them stay consistent and maintain a well-managed social media presence.

Use Social Media Management Tools

There are several social media management tools available that can help businesses manage their social media presence effectively. These tools can help with scheduling posts, analyzing data, and engaging with the audience.

Monitor and Analyze Data

Businesses should regularly monitor and analyze their social media data to make informed decisions and optimize their social media strategy. This will help them identify what works and what doesn’t and make necessary adjustments.

In conclusion, social media management is a crucial aspect of digital marketing, and businesses must have a well-managed and optimized social media presence. By following the tips mentioned above and leveraging the right tools, businesses can effectively manage their social media presence and achieve their marketing and branding goals.

Why is Social Media Management Important for Businesses
Why is Social Media Management Important for Businesses

Why is Social Media Management Important for Businesses?

Why is Social Media Management Important for Businesses?

Social media has revolutionized the way we communicate and interact with each other. With billions of people using social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more, it has become a vital tool for businesses to reach out to their target audience and promote their brand.

However, with the ever-increasing competition on social media, it has become crucial for businesses to have a well-managed and well-optimized social media presence. This is where social media management comes into play.

Social media has become a crucial aspect of digital marketing and is an essential tool for businesses to reach out to their target audience. Here are some reasons why social media management is essential for businesses:

Increase Brand Awareness

Social media is an excellent platform for businesses to promote their brand and increase brand awareness. By creating relevant and engaging content, businesses can attract new customers and build a loyal following.

Drive Traffic to the Website

Social media is an excellent tool to drive traffic to the website. By promoting blog posts and other content on social media platforms, businesses can attract new visitors to their website, increasing their chances of generating leads and conversions.

Build Brand Loyalty

Social media is a great platform to engage with the audience and build brand loyalty. By responding to comments and messages, businesses can establish a relationship with their customers, increasing their chances of retaining them.

Gain Insights into the Audience

Social media analytics provides businesses with insights into their audience’s behavior, preferences, and interests. By analyzing these insights, businesses can make informed decisions and optimize their social media strategy to better reach their target audience.

Increase Conversions

Social media is an excellent tool to increase conversions. By promoting products and services on social media platforms, businesses can reach out to their target audience and increase their chances of converting them into customers.

Search engine optimization
Search engine optimization

Boost Your Search Rankings: 6 Essential Steps for Effective SEO Practices

Search engine optimization (SEO) is a crucial element of any digital marketing strategy. With the constant evolution of search engine algorithms, it is imperative to stay updated with the latest SEO best practices to rank higher in search results and attract more organic traffic. In this blog post, we will discuss the top SEO best practices that every business should implement to improve their search engine rankings.

  1. Conduct keyword research

Keyword research is the foundation of any successful SEO strategy. It involves researching and identifying the keywords and phrases that your target audience is searching for. By optimizing your content with these keywords, you can improve your chances of ranking higher in search results. There are various keyword research tools available, such as Google Keyword Planner, SEMrush, and Ahrefs, that can help you identify the most relevant keywords for your business.

  1. Optimize your website structure

A well-organized website structure makes it easier for search engines to crawl and index your website. The website should have a clear hierarchy of pages, with the most important pages linked from the homepage. The URL structure should be simple and easy to read, with relevant keywords included in the URL. Additionally, it is essential to optimize your website’s metadata, including the page titles, meta descriptions, and header tags, to ensure they are relevant to the content on the page.

  1. Create high-quality, engaging content

Creating high-quality content is critical for both user engagement and SEO. Search engines favor websites that offer valuable and relevant content to their users. Make sure your content is well-written, informative, and engaging, and includes the relevant keywords. Additionally, using multimedia elements such as images, videos, and infographics can help improve user engagement and increase the time users spend on your website.

  1. Build high-quality backlinks

Backlinks are links from other websites that point to your website. Search engines view backlinks as a vote of confidence in your website’s credibility and authority. Building high-quality backlinks from authoritative websites can significantly improve your search engine rankings. However, it is important to note that not all backlinks are created equal. Focus on building high-quality backlinks from relevant websites in your industry, as this will have a more significant impact on your rankings.

  1. Ensure your website is mobile-friendly

With the majority of internet users accessing websites through mobile devices, it is essential to ensure your website is mobile-friendly. A mobile-friendly website is optimized for smaller screens, has fast load times, and provides an excellent user experience. Search engines now prioritize mobile-friendly websites in their search results, so it is critical to ensure your website is optimized for mobile devices.

  1. Monitor and analyze your website’s performance

Monitoring and analyzing your website’s performance is crucial to ensure your SEO strategy is working effectively. Use tools such as Google Analytics and Google Search Console to track your website’s traffic, rankings, and user behavior. This information can help you identify areas where your website needs improvement and adjust your Search engine optimization SEO strategy accordingly.

In conclusion, implementing these best practices will help improve your search engine rankings and attract more organic traffic to your website. However, Search engine optimization SEO is a long-term strategy that requires ongoing monitoring and adjustments. By staying up to date with the latest SEO trends and best practices, you can ensure your website stays ahead of the competition and ranks higher in search results.

rebranding agency
rebranding agency

Things to Consider When Hiring a Rebranding Agency for Your Business

Things to Consider When Hiring a Rebranding Agency for Your Business

Are you considering rebranding your business? Rebranding can be an exciting and necessary step for a company’s growth and success.

However, it can also be a daunting and overwhelming process. That’s why it’s important to hire a professional rebranding agency to help you through the process. Here are some things to consider when hiring a rebranding agency for your business:

Experience and Expertise
When hiring a rebranding agency, it’s important to consider their experience and expertise. Look for an agency that has a proven track record of successful rebranding projects. You want an agency that has the knowledge, skills, and creativity to help you create a strong and memorable brand identity.

Communication and Collaboration
Communication is key to any successful rebranding project. You want to hire an agency that values your input and collaborates with you throughout the process. Make sure they have a clear process for communication and regular check-ins to ensure the project stays on track.

Budget and Timeline
Rebranding can be a significant investment for a business, so it’s important to have a clear understanding of the budget and timeline. Discuss your budget and timeline with the agency upfront to ensure that they can work within your constraints. Be wary of agencies that promise quick and cheap rebranding solutions as they may not provide the quality and attention to detail that your business deserves.

Portfolio and References
When hiring a rebranding agency, take a close look at their portfolio and references. Look for examples of their previous work and make sure it aligns with your vision and goals. Ask for references and reach out to their previous clients to get a better understanding of their experience working with the agency.

Cultural Fit
Rebranding is not just about creating a new logo or design. It’s about creating a brand identity that aligns with your values, mission, and vision. That’s why it’s important to find an agency that fits well with your company culture and values. Look for an agency that shares your passion and understands your brand personality.

In conclusion, rebranding can be a challenging but rewarding process for your business. Hiring a professional rebranding agency can help you navigate the process and create a strong and memorable brand identity. By considering the above factors, you can find an agency that will help you achieve your rebranding goals and take your business to the next level.

Facebook Meta Business profile creation guide
Facebook Meta Business profile creation guide

How to add a profile on Facebook Meta Business as admin

Facebook Meta Business profile creation guide

Facebook Meta is a popular social media platform used by millions of people worldwide. It offers businesses a great opportunity to connect with their customers and promote their brand. As a business owner, you may want to add an admin to your Facebook Meta Business page to help you manage it more efficiently. In this blog post, we will guide you through the steps to add an admin to your Facebook Meta Business page.

Step 1: Go to your Facebook Meta Business page First, you need to log in to your Facebook account and go to your Facebook Meta Business page. If you have multiple pages, select the page you want to add an admin to from the list of pages on the left-hand side of the screen.

Step 2: Click on ‘Settings’ Once you are on your Facebook Meta Business page, click on the ‘Settings’ option located at the top right-hand corner of the screen.

Step 3: Click on ‘Page Roles’ From the settings menu, select ‘Page Roles’ located on the left-hand side of the screen.

Step 4: Add an admin In the ‘Page Roles’ menu, you can see a list of people who already have roles on your Facebook Meta Business page. To add a new admin, type in the name or email address of the person you want to add in the ‘Assign a new Page role’ box.

Step 5: Choose a role Once you have added the person, choose the role you want to assign them from the dropdown menu. There are different roles you can choose from, including admin, editor, moderator, advertiser, and analyst.

Step 6: Click ‘Add’ After choosing the role, click the ‘Add’ button to add the new admin to your Facebook Meta Business page. The new admin will receive a notification that they have been added to your page.

Step 7: Confirm the new admin After the new admin accepts your invitation, go back to the ‘Page Roles’ menu, and confirm the new admin by clicking on the ‘Confirm’ button next to their name.

In conclusion, adding an admin to your Facebook Meta Business page is a straightforward process that can be done in a few simple steps. By adding an admin, you can share the responsibility of managing your page and make it easier to keep your audience engaged. Just remember to choose a trustworthy person and assign them a role that fits their skills and responsibilities.

Adding and Managing Products on Woocommerce

Adding and Managing Products

Adding a product

Before adding your first product, let’s get familiar with how product categories, tags, and attributes work.

Product Categories

Product categories and tags work in much the same way as normal categories and tags you have when writing posts in WordPress. They can be created, edited, and selected at any time. This can be done when you first create a product or come back and edit it or the category/tag specifically.


These can be added per product, or you can set up global attributes for the entire store to use (e.g., in layered navigation).

Product Types

With attributes and categories set up and stock management configured, we can begin adding products. When adding a product, the first thing to decide is what type of product it is.

  • Simple – covers the vast majority of any products you may sell. Simple products are shipped and have no options. For example, a book.
  • Grouped – a collection of related products that can be purchased individually and only consist of simple products. For example, a set of six drinking glasses.
  • Virtual – one that doesn’t require shipping. For example, a service. Enabling this, disables all shipping related fields such as shipping dimensions. A virtual product will also not trigger the shipping calculator in cart and checkout.
  • Downloadable – activates additional fields where you can provide a downloadable file. After a successful purchase, customers are given a downloadable file as a link in the order notification email. This is suitable, for example, for a digital album, PDF magazine, or photo.
  • External or Affiliate – one that you list and describe on your website but is sold elsewhere.
  • Variable – a product with variations, each of which may have a different SKU, price, stock option, etc. For example, a t-shirt available in different colors and/or sizes.
  • Other types are often added by extensions. For example, WooCommerce Subscriptions adds new product types as does WooCommerce Bookings.


SKU, or Stock Keeping Unit number, is a unique number assigned to a product for, amongst other things, the purpose of keeping track of inventory.

The SKU field can accept up to 255 characters, which can include alphanumeric values and some special characters. The input is checked using the WordPress function santize_text_field, which means HTML, invalid UTF characters, and octets will be removed when saved (an octet is defined by % followed by 2 characters with a value in the range of a-f or 0-9).

Adding a simple product

Adding a Simple product is similar to writing a post in WordPress.

  1. Go to WooCommerce > Products > Add Product. You then have a familiar interface and should immediately feel at home.
  2. Enter a product Title and Description.
  3. Go to the Product Data panel, and select downloadable (digital) or virtual (service) if applicable.

Note: Virtual products don’t require shipping — an order with virtual products won’t calculate shipping costs.

Product data

The Product Data meta box is where the majority of important data is added for your products.

General section

  • Price
    • Regular Price – Item’s normal/regular price
    • Sale Price – Item’s discounted price that can then be scheduled for certain date ranges. The sale expires at 11:59pm of the specified end date
  • Tax
    • Tax status – Taxable / Shipping only / None
    • Tax class – Choose which tax class should be applied

Inventory section

The inventory section allows you to manage stock for the product individually and define whether to allow back orders and more. It enables you to sell products and allow customers to add them to the cart to buy.

Enable Stock Management must be selected in Products Inventory Settings; otherwise, only the ‘Stock status’ option is visible in the Product Data Inventory box.

Options when stock management at product level is disabled. You are responsible for updating the Stock Status.

Options when stock management at product level is enabled.

  • Enter the Stock Quantity, and WooCommerce auto-manages inventory and auto-updates Stock Status as Stock, Out of Stock or On Backorder.
  • Select whether to Allow Backorders.
  • Low stock threshold – Enter a number upon which you are notified.
  • Tick the Sold Individually box to limit the product to one per order.

Shipping section

  • Weight – Weight of the item.
  • Dimensions – Length, width and height for the item.
  • Shipping Class – Shipping classes are used by certain shipping methods to group similar products.

Linked Products section

Using up-sells and cross-sells, you can cross promote your products. They can be added by searching for a particular product and selecting the product from the dropdown list:

Up-sells are displayed on the product details page. These are products that you may wish to encourage users to upgrade, based on the product they are currently viewing. For example, if the user is viewing the coffee product listing page, you may want to display tea kettles on that same page as an up-sell.

WooCommerce Product Up-Sells

Cross-sells are products that are displayed with the cart and related to the user’s cart contents. As an example, if the user adds a Nintendo DS to their cart, you may want to suggest they purchase a spare stylus when they arrive at the cart page.

Grouping – Used to make a product part of a grouped product. More info below at: Grouped Products.

Attributes section

On the Attributes tab, you can assign details to a product. You will see a select box containing global attribute sets you created (e.g., platform).

Once you have chosen an attribute from the select box, click add and apply the terms attached to that attribute (e.g., Nintendo DS) to the product. You can hide the attribute on the frontend by leaving the Visible checkbox unticked.

Custom attributes can also be applied by choosing Custom product attribute from the select box. These are added at the product level and won’t be available in layered navigation or other products.

Advanced section

  • Purchase note – Enter an optional note to send the customer after they purchase the product.
  • Menu order – Custom ordering position for this item.
  • Enable Reviews – Enable/Disable customer reviews for this item.

Product short description

Add an excerpt. This typically appears next to product imagery on the listing page, and the long description appears in the Product Description tab.

Video embeds (oembed) may be used, as of version 3.1x.


On the right-hand side of the Add New Product panel, there are product categories in which you can place your product, similar to a standard WordPress post. You can also assign product tags in the same way.

WooCommerce Product Categories and Tags

Product images

Add a main product image and a gallery of images.

Setting catalog visibility options and feature status

In the Publish panel, you can set Catalog Visibility for your product.

  • Shop and search – Visible everywhere, shop pages, category pages and search results.
  • Shop only – Visible in shop pages and category pages, but not search results.
  • Search only – Visible in search results, but not in the shop page or category pages.
  • Hidden – Only visible on the single product page – not on any other pages.

You can also set whether the product is promoted in product categories, up-sells, related products as a Featured Product. For example, you could tick the Featured box on all bundles you sell.

Other ways to set as Featured are described in the below section: Mark a product as Featured.

Adding a grouped product

A grouped product is created in much the same way as a Simple product. Grouped products are like lists of other products in your shop, and as a result do not have prices or stock numbers of their own. To create one, select Grouped Product from the Product Type dropdown.

To create your parent product select ‘Grouped’ from the Product Type dropdown.

Create the Grouped product

  1. Go to: WooCommerce > Products > Add New.
  2. Enter a Title for the Grouped product, e.g., Back to School set
  3. Scroll down to Product Data and select Grouped from the dropdown. The price and several other fields disappear. This is normal because a Grouped Product is a collection of ‘child products’, which is where you add this information.
  4. Publish.

The Grouped product is still an empty group. To this Grouped product, you need to:

  • Create products and add them
  • Add existing child products

Having the choice to first create Simple products and add them to a Grouped product later; or first create a Grouped product and add Simple products later gives you flexibility to add Simple products to more than one Grouped product.

Add products to the Group

  1. Go to: WooCommerce > Products > Add New.
  2. Select the Grouped product you wish to add products to.
  3. Scroll down to Product Data and go to Linked Products.
  4. Select Grouped Products, and search for the product by typing
  5. Click the products you wish to add.
  6. Update
  7. You can drag and drop to reorder the Grouped Products. Once you press Update, the new order will be shown on the product page.

Adding a virtual product

When adding a Simple product, you can tick the Virtual checkbox box in the product type panel.

With Variable products this checkbox is moved to each variation.

Enabling this, disables all shipping related fields such as shipping dimensions. A virtual product will also not trigger the shipping calculator in cart and checkout.

Adding a downloadable product

When adding a simple product, you can select the Downloadable checkbox box in the product type panel. This adds two new fields:

  • File path — Path or url to your downloadable file.
  • Download limit – Limit on number of times the customer can download file. Left blank for unlimited downloads.

For maximum flexibility, downloadable products also incur a shipping cost (if, for example, you were offering both a packaged and a downloadable version of a product, this would be ideal). You can also check the Virtual box if the downloadable product is not shippable.



Web accessibility for Real Estate
Web accessibility for Real Estate

Web Accessibility for Real Estate Websites: Why It’s Important and How to Achieve It

Web Accessibility for Real Estate Websites: Why It’s Important and How to Achieve It

As more and more people rely on the internet to search for properties, it’s essential for real estate websites to be accessible to all users, including those with disabilities. In this blog post, we’ll explore why web accessibility is important for real estate websites and provide tips on how to achieve it.

Why is web accessibility important for real estate websites?

First and foremost, web accessibility is about providing equal access to information and services to all users, regardless of their abilities. This includes individuals with disabilities, such as visual impairments, hearing impairments, cognitive disabilities, and mobility impairments.

For real estate websites, web accessibility is particularly important because property searches often involve a lot of visual and interactive elements, such as images, maps, and search filters. Without proper accessibility features, users with disabilities may struggle to access and use these features, which can result in frustration and exclusion.

Moreover, web accessibility is not only a moral imperative, but it’s also a legal requirement. In the United States, the Americans with Disabilities Act (ADA) requires businesses and organizations to provide equal access to goods, services, and information to individuals with disabilities. Failure to comply with the ADA can result in costly lawsuits and damage to your brand reputation.

How can you achieve web accessibility for your real estate website?

Here are some tips for making your real estate website more accessible:

  1. Provide text alternatives for all images and videos

Images and videos are a crucial part of real estate websites, but they can also be a barrier for users with visual impairments. By providing text alternatives (such as alt text and captions) for all images and videos, you can ensure that users with disabilities can understand and access your content.

  1. Use clear and consistent headings and labels

Clear and consistent headings and labels can help users with cognitive disabilities and screen readers navigate your website more easily. Use headings to organize your content, and make sure that labels for form fields and buttons are descriptive and easy to understand.

  1. Ensure that your website is keyboard accessible

Many users with mobility impairments rely on keyboard navigation to access websites. Make sure that all interactive elements on your website (such as menus, forms, and buttons) can be accessed and activated using a keyboard.

  1. Use color and contrast effectively

Color and contrast can help users with visual impairments distinguish between different elements on your website. Make sure that text is easy to read by using high contrast between the text and background colors.

  1. Test your website with accessibility tools and users with disabilities

Finally, it’s important to test your website with accessibility tools and users with disabilities to ensure that it’s truly accessible. Use accessibility checkers like WAVE or Axe to identify and fix any accessibility issues, and consider conducting user testing with individuals with disabilities to get feedback on your website’s accessibility.

In conclusion, web accessibility is essential for real estate websites to ensure equal access to all users and comply with legal requirements. By following these tips, you can make your website more accessible and inclusive for all users.

Web Accessibility

Website Accessibility – The new challenge

Website accessibility refers to the practice of designing and developing websites that can be used and accessed by people with disabilities. This includes individuals with visual, auditory, physical, and cognitive impairments. Ensuring website accessibility not only benefits individuals with disabilities, but it also enhances user experience for everyone.

As housing search and application processes increasingly take place online, housing websites need to take steps to make people with disabilities fully accessible using assistive technologies.

In recent years, website accessibility has become a hot topic in the disability rights movement. Website accessibility refers to the extent to which a website is fully accessible to people with disabilities, especially people with supportive technologies such as screen readers. Americans with disabilities are less likely to regularly go online than their non-disabled counterparts, and some of that may be due to accessibility. Without being able to fully use websites, people with disabilities can apply for jobs, shop online, meet new people, access entertainment, and even find a place to live.

Inaccessible websites can prevent people with disabilities from accessing information about companies in the same way as their non-disabled counterparts, and so American with Disabilities Act ADA’s lawsuits on this issue have become more important in recent years. However, with the growth of virtual home searches and online rental applications, it is much harder to ignore the fact that inaccessible websites can also have important implications for compliance with the Fair Housing Act FHA.

What is website accessibility?

Accessibility of websites is the targeted design of websites that are accessible and usable by people with disabilities. If a website is not accessible, blind people, people with reduced mobility, people with seizures and others may not be able to use the website fully. Often, people with disabilities use assistive technologies to navigate the web. An example of assistive technology is a screen reader – a software program that converts text on a computer screen into audible language or Braille for blind or visually impaired people. It can also be used by people with other disabilities such as learning disabilities. Inaccessible web pages may contain elements that screen readers cannot interpret correctly, feature GIFs and flashing lights or colors, or make it difficult for users to navigate only with the keyboard.

Section 508 of the Rehabilitation Act requires federal websites to be accessible, and in January 2017, the United States Access Board published provisions defining the accessibility of federal agency websites with respect to compliance with the Web Accessibility Guidelines 2.0 WCAG 2.0. Many private entities that have committed to accessibility also use WCAG 2.0 to develop their websites. Although the ADA requires effective communication from entities that communicate with the public, the federal government has not set official standards for Web accessibility for Web sites to comply with the ADA. Indeed, in December 2017, the US Department of Justice revoked the draft rules on the issue, after years of working to promote them.

Although the federal government has not yet issued detailed guidelines on accessibility of websites under the ADA, public accommodations have to comply with their obligations to communicate effectively. In recent years, complaints about accessibility of websites related to ADA have become increasingly important and the issue of online accessibility has come to the fore. In January this year, for example, the Ninth Circuit ruled that Domino’s website and the mobile pizza booking app must be accessible to blind customers via screen readers.

Since public accommodation under the ADA is obliged to communicate effectively with the public, complaints based on the ADA about the accessibility of websites, the most important way companies communicate with their customers nowadays, have been in the spotlight. However, accessibility on websites is important not only for public accommodation, but also for people with disabilities looking for accommodation.

The Fair Housing Act and protections for people with disabilities

The Fair Housing Act FHA is a cornerstone of civil rights protection in the United States. The Fair Housing Act FHA protects people from discrimination when they buy or rent a home, take out a mortgage, seek help in finding housing, or make other household-related transactions. The original law, passed in 1968, protected people from discrimination based on race, color, national origin, and religion. In 1974, gender was added as a protected class by the Act, and the Fair Housing Amendments Act of 1988 added value to protection based on marital status and disability.

People with disabilities face many obstacles to finding housing, and while the problems persist, the FHA has vastly improved housing options for people with disabilities. FHA allows people with disabilities to request adequate housing and conversions so that they can fully use and enjoy their homes. It is also illegal for landlords, caretakers, and others to discriminate on the basis of a person’s disability.

However, the accessibility of the websites prevents many people with disabilities from finding an apartment at all. ERC regularly hears from housing providers about the obsolescence of physical rental offices and the growing importance of online housing advertisements and rental applications. Indeed, a 2016 TransUnion survey found that 56 percent of rental managers saw an increase in online housing applications in the previous year. If housing websites are not accessible to people with disabilities, they effectively exist as another obstacle to equal housing opportunities.

Online barriers to housing for people with disabilities

Last month, the ERC released a report based on a civil rights study on housing accessibility for people with disabilities, which describes numerous barriers to access for people with disabilities seeking housing in the Washington, D.C. area, both online and in person.

The ERC used matched pair tests to compare the experiences of a blind tester and a visually impaired tester when navigating the websites of apartment building providers, and the blind tester used a screen reader to navigate the websites. Overall, the ERC tested 25 websites in both their desktop and mobile form.

The results showed that 84 percent of the tested desktop versions of websites and 76 percent of the mobile versions of blind testers had barriers to determining device availability, filtering search results by preferred unit size and / or learning about rental offers. Furthermore, 16 of the tested websites had online applications, 13 of which were inaccessible to screen readers, which meant that the blind tester was unable to complete or submit the application on its own. If the results of these site tests were applied to personal visits, the result would be that, in 81% of visits, a blind visitor would not even be able to submit an application.

In less than a generation, the Internet has completely transformed our world, providing people with disabilities with better access and integration that most of us could not even imagine before they existed, but unless technological advances actively involve people with disabilities, they will continue to be left behind.

Accessibility of websites is rightly gaining attention as an important element of the movement for accessibility and disability rights. As the world becomes increasingly digital, we must not forget that websites are crucial for housing and public accommodation. For many, surfing the internet is the first step in finding accommodation. As online apartment search and rental applications become more and more dependent, the responsibility of housing providers to ensure access in the digital sphere becomes increasingly evident. Housing providers should prioritize the development of accessible websites, and advocates should pay attention to accessibility of websites as an emerging problem of fair housing.


By Aastha Uprety – Equal Rights Center

April 30, 2019

Professional Website Design

8 Benefits of Professional Website Design

Professional Website design is not something you should take lightly. No matter how small or large your business is, every business in United States needs a professional website. This is an investment you need to make. One of the biggest problems in Internet marketing today is that small business owners don’t realize how important it is to have a high quality, professionally built website. The functionality and look of your website can make or break you.

Here are 8 reasons why it pays to make your website professional:

1. You will receive a page that is compatible with all the latest mobile technologies.

Not every so-called “web design” company or provider has the knowledge or skills required to create a website that runs smoothly not only on computers, but also on tablets and smartphones. A website should also be designed to be adaptable to new and upcoming devices. A professional designer will make your entire website future-proof as new possibilities for surfing the Internet arise.

2. You can expect a better looking design.

The quality of the design itself depends on the level of professionalism of the vendor. If you try to use only a cheap, pre-made template, your website will look cheap. This is because most pre-made templates are simple and offer little to no improvement.

3. You will receive a custom design.

Professional designers know how to create an impressive website that reflects the specific needs and personality of your business. You get a website that is designed just for you.

4. Fast loading of web pages.

Every website uses third-party plug-ins and tools for one reason or another. If someone inexperienced tries to build your site, they may not integrate the plug-ins correctly; the way a site is encoded also affects performance and speed. If a site is slow or suffering from performance, no visitor will want to stay around.

5. It saves you a lot of trouble.

You get what you pay for, and if you pay a low price for a website, don’t be surprised if there are problems with it. You’ll still pay more money by having a professional designer fix the bugs, and the entire website may even need to be renewed. If you hire the right provider, you can expect to have a hassle-free experience.

6. A high quality website will help strengthen your brand.

The way for any business to succeed on the Internet is to establish a brand. To achieve this, you need to have a good-looking, bespoke website. It will give your customers the right message about what kind of business you run and why they should trust you.

7. Increased visibility in search engine results.

It is no secret that search engines – especially Google – love unique content. A professional web design team will be able to create a search engine-friendly website for you that is able to apply all the essential elements that contribute to your site being indexed and ranked.

8. Possible downtime is minimized.

Poorly constructed websites have bugs and maintenance problems. What goes wrong with one of the plug-ins? What if there are cross-compatibility problems? A reliable web designer prevents problems. Even if this is the case, a professional will be able to detect the problem and fix it quickly.

These are just some of the many reasons why you should consider working with a professional, experienced web design team in Orlando.

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