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website seo
website seo

Why website SEO is crucial?

Over 98% of people who use Google only look at the first page of the search results, and most people only click on the first three results. 88% of people worldwide use Google, but this concept applies to every search engine. So what do you do when your small business website appears on page 12 of the search results and not on the first page? Search engine optimization or SEO is the process of increasing your position on the website and page rank organically through high quality backlinks and effective keywords. SEO is the most effective way to increase traffic to your website.

The Ideal visitors

There are more than 180 million registered websites today, which means that people rely heavily on search engines to find exactly what they are looking for. If they don’t find it on the first page, they prefer to adjust their search terms and start from scratch, rather than search on the following results pages. People who search for exactly what you offer and see your page on the first page of the results are considered ideal visitors because they are most likely to turn into customers, subscribers, etc. If your site is not in the top results, let alone on the first page, it is almost as if your site does not exist.

Location and Page Rank is important

Each website has a ranking for specific keywords or keywords. Originally, search engines worked by tracking all words on web pages. If you searched for “California Sandals,” you were presented with a list of web pages that contained these two keywords. Websites that most often contained these keywords were ranked upwards. Search engines now rate web pages by two main criteria: backlinks and keywords. Websites that are frequently referenced or reset by other websites are more likely to be considered relevant by search engines. Websites are ranked by the number and quality of backlinks from other websites. Keywords let Google see your site and know what it’s about, while backlinks determine how much Google trusts your site to be relevant. Keywords and backlinks are essential to getting your site up the search result food chain. There are two components to getting up the chain: on-site and off-site SEO. On-site SEO involves optimizing your site to include relevant keywords. Off-site SEO involves you working to create backlinks to your site that come from other sources. Links to your site can be created through the use of social media, articles, blog posts, discussion forums, etc. The more influential or legitimate the site is for links to be linked back to you, the more influence the backlink from that site will have on your search results ranking.

Growing your business through SEO and maintaining ranking

With SEO, you can focus your efforts on the very people you want to visit on your site. Since companies are able to attract ideal visitors rather than relying on large-scale ads, 72% of companies say that SEO brings them the most money compared to newspaper or television advertising. Once you’ve turned the numbers into new revenue, it becomes clear why SEO is valuable – especially for small businesses. You’re not quite done when your page reaches the front page of search engines. Ideal visitors are even more likely to become customers or subscribers if your website is well designed, clear contact information and polite staff is ready to answer any queries.

A good SEO takes time and effort

Since almost everyone relies heavily on search engines to find something online, SEO is the most effective way to increase traffic to your website. Good SEO takes time, so the earlier you start, the sooner you can climb the page rank ladder. To learn more about SEO for your website, watch the video below. At GlobalLincks, we offer unbeatable SEO services and specialists who can help you improve your page rank. Book an appointment to speak with a website specialist for free advice.

5 Rules to Maximize Your Email Marketing engagement

One of the most difficult aspects of email marketing is persuading an email subscriber to become something more – a buyer, for example. Email marketing conversion is a much discussed topic in online marketing, but it is often presented in an abstract, hard-to-follow way.

But it doesn’t have to be this way. The more you understand about email marketing, the more you’ll understand how easy it can be to turn subscribers into doers. Here are five simple rules to help you maximize your email conversion.

1. Understand your audience

The key to transforming as many email contacts as possible is knowing who you are contacting. Understand who your subscriber is and how your products, services, or even content can be of use to him or her. Before writing your next email marketing campaign, consider the following questions.

  • Who is my target audience for this particular product, service or content?
  • How could the people on my existing contact list benefit most from what I offer?
  • What brand expectations do my subscribers have of me and how will this campaign help meet those expectations?

2. Make sure your call to action is clear

If you want something, you need to feel free to ask. Email contacts are like messages that get to the point. Have a clear call to action, and make it easy for your subscriber to act on that call with the least effort.

  • A direct call to action that explains exactly what you want the subscriber to buy a particular item, take part in a survey, and so on
  • A simple design that stays on the brand, with text, font and graphics large and clear enough to be displayed
  • An uncomplicated way for the contact to complete the action, preferably with one click

3. Make sure that the copy is well written and varied

A well-written copy of your email marketing campaigns can increase or break your conversion rates. Create your campaign copy in precise and clear language and avoid long sentences and grammatical errors. Write the following:

  • Uses action-oriented text, such as “read the latest eBook,” “reserve your place in my workshop” or “download this useful graphic.”
  • Written in the first person
  • Creates a sense of urgency in the recipient

4. Segment Your Email Lists

Segmenting your email subscriber list can help you better address certain subgroups that have a particular interest in a product or service.

  • Demographics: age, nationality and so on
  • Behavior: Consider how users handle your e-mails as often as they open or click through an e-mail, for example
  • Geography: Segment by UK countries Scotland, England, Wales and Northern Ireland or sub-regions Northern England and Southern England and so on
  • Preferences and interests: You can base this information on past purchases, surveys or other data about a particular subscriber.

5. Personalize as much as possible

An e-mail is a personal form of communication. As such, you want your e-mail campaigns to be as personalized as possible. In addition to using inline features that address an e-mail recipient by name, you also try to personalize the e-mail by sending unique e-mails that address the specific personal details of subscribers.

If you really want to maximize your email marketing solutions, Book an Appointment. To learn more, visit our website today.

How to add a person as an admin on Facebook Pages

The first thing you have to do is log in to your Facebook account, and navigate to your Facebook Business Page.

Step 1: Open your Facebook Page. Make sure you are logged in to Facebook

Step 2: Click on Settings which would be located on the top bar right next to Help option. It would be towards the right side.

Step 3: Navigate to the row that says “Page Role” and click on it.

Step 4: When you click on it the Page Roles section will open and will look something like this:

Facebook Pages Roles

When you click on the drop down (or drop up, whatever that is) you will see you get tons of options to choose from.

If you don’t want to make someone an admin, you can choose to make them any of the following:

  1. Editor
  2. Moderator
  3. Advertiser
  4. Analyst
  5. Live Contributor

Step 5: Time to enter the name of the person you wish to make an admin or a team member for that to matter. Type the name of the person you have in mind in the box:

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