Managing your business assets in Meta Business Manager (https://business.facebook.com/) is essential for collaboration and scaling your marketing efforts. Whether you’re onboarding a new team member or a partner agency, giving the right access ensures everyone can work efficiently without compromising security.
In this guide, you’ll learn how to:
- Add people to your Meta Business
- Add partners to your Business Manager
- Give Full Access to Facebook Page, Instagram Account, WhatsApp, and Meta Ad Accounts
Let’s dive in!
1. Log Into Meta Business Suite
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Open your browser and go to:
https://business.facebook.com/ -
Log in using the Facebook account linked to your Business Manager.
- You’ll land on the Meta Business Suite Dashboard.
2. Navigate to Business Settings
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From the left-hand menu, click Business Settings
(A gear or settings icon) -
This is the control center for users, partners, assets, and permissions.
3. Add People (Team Members)
Adding people lets your team access business assets like Pages, Ad Accounts, and Instagram.
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In Business Settings, click Users → People
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Click Add
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Enter the email address of the person you want to add.
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Choose the role:
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Employee Access – limited permissions
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Admin Access – full control over business assets
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For full access, select Admin Access
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5. Click Next
4. Assign Assets & Permissions to People
Once you’ve added someone, assign assets with full access permissions:
Facebook Page
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Under the person’s name, select Pages
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Click Assign
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Select the Page(s) you want to give access to
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Turn on Full Control
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Click Save
Instagram Account
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Still in the person’s profile, select Instagram Accounts
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Click Assign
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Choose the Instagram account you want
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Set Full Access
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Click Save
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In Business Settings → Accounts → WhatsApp Accounts
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Click Add
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Choose the WhatsApp Business account
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Click Assign Partners or People
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Choose the person → toggle Full Access
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Save
Ad Accounts
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Select Ad Accounts
(Under Accounts in Business Settings) -
Click Assign
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Choose the Ad Account
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Choose Full Control
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Save
5. Adding Partners (Agencies / Third Parties)
If you’re working with an external partner or agency, instead of adding an individual email, you grant access via Partner Business ID.
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In Business Settings, click Users → Partners
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Click Add
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Enter your partner’s Business ID
(Your agency provides this) -
Click Next
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Assign the assets (Page, Instagram, Ad Account, WhatsApp) and give Full Access
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Click Save
6. Confirm Access & Test Permissions
Great! Now that the roles and assets are assigned, make sure everything works:
✔ Ask the person/partner to log in
✔ Confirm they can access:
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Facebook Page inbox and settings
-
Meta Ads Manager
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Instagram account features in Business Suite
-
WhatsApp messaging & settings
Best Practices When Assigning Access
🔹 Only assign full access when necessary
🔹 Use roles that match the person’s responsibilities
🔹 Remove access immediately if someone leaves your team
🔹 Review access once a quarter to keep things secure
Wrapping Up
Adding people and partners in Meta Business Manager and granting full access to Facebook, Instagram, WhatsApp, and Ad Accounts is essential for collaboration and scaling your marketing.
By following this step-by-step process, you’ll be able to:
✔ Invite team members
✔ Assign roles and assets
✔ Give full control securely
✔ Collaborate with partners and agencies
